Joe Medwid // UX, Illustration, Design
Platform Homepage // Landing page redesign
I led a full redesign of the homepage used by 6500+ NASA engineers across 30+ applications. The solution provides users from students to seasoned NASA engineers a customized jumping off point for their daily work, increasing access to critical records and allowing data to be shared more easily.

Background

An International Space Station (ISS) stakeholder came to us with a problem: many of his engineers, who ranged from undergrad students to veteran NASA power users, were having trouble answering a reasonable question – “When I open this website each day, how do I know what I should be doing next?”

The original page contained limited useful data

It was immediately clear that this issue wasn’t limited to our ISS users, and any meaningful change to their workflow could benefit thousands of users across the entire Mission Assurance System (MAS)platform of 30+ applications. I explicitly formulated the project to meet the needs of ISS, but to involve a representative sample of all our users during both research and design.

Process

I began research by conducting a survey of 100+ users across all MAS applications. After receiving the results, I compared this qualitative feedback with user analytics to see when or if the sources told different stories. This work provided a treasure trove of insights that would form the basis of our intervention, including…
  • 74% of users reported arriving at their application via the homepage
  • Very few users reported using tutorials, data charts, and other features currently taking up the majority of the space on the homepage
  • Most users are conducting searches or manually entering record IDs to achieve their primary goal, identified as “finding records for which I have a task.”


We knew that the ability to personalize would be key to this initiative’s success. To foster a sense of ownership in our ISS stakeholders, we conducted in-person card sorting co-design activities that prompted participants to make the homepage of their dreams. We finished research with semi-structured interviews of 45+ users across multiple domains and experience levels, focusing on how to create an experience relevant to such a diverse cohort.

Paper prototyping allowed users to clearly communicate which proposed capabilities they valued, and where they could be displayed

Results

After synthesizing key research insights and running many design concepts by our developers to keep scope in check, we landed on a design that would expand the existing “saved search” infrastructure utilized by all applications. This would minimize the need for novel development while leveraging features that users were already familiar with, and be highly customizable both across and within applications.
When users navigate to a homepage, they’re greeted with the results of a default search. This ensures that some relevant content is always shown to users, even if it’s their first time visiting the site. This default search is configurable, allowing power users to create custom-tailored views. To support this capability, we introduced a powerful new “Manage Searches” interface making it simpler to organize and share searches.

A combined interface for reordering, managing, and sharing searches

Additional capabilities include quick access to a flexible “Favorite records” capability, and a dedicated space that application owners can configure to display announcements and custom guidance without requiring code updates. Information like tutorials and supporting links were moved to a “Resources” section where they can be easily accessed without taking up prime homepage real estate.

Power users are inclined to specify particular records, while less-frequent users need more assistance via pre-populated defaults

Product Roadmap

Since the new homepage was deployed, Starring has become an unexpected standout feature, with high utilization in use cases ranging from tracking daily to-do’s to reporting to management. In later updates, other designers on the team built upon the interactions we established, creating similar indicators for Recent records and unsigned Signatures. The ability to Manage searches and share results also proved to be remarkably successful, with the simple but powerful capability to share searches via a URL being especially impactful.

An updated Homepage showing Recent records and Signature requests